Frequently asked questions


This FAQ outlines commonly asked questions in regards to the recent SMS pricing changes and requirements for Bridge customers due to the reclassification of business SMS by mobile carriers, authorized by the FCC.

Additionally, follow this link to download a detailed FAQ document.
How do I complete The Campaign Registry (TCR) Form?
Why have these changes been implemented?

Mobile carriers have introduced new industry standards and regulations to combat fraudulent and spam text messages.

What are the new SMS requirements for Bridge customers?
  • Campaign Registration: Customers need to register their campaigns to send SMS to or from US numbers. This comes with associated costs.
  • Permission and Opt-Out: Before sending SMS/MMS, obtaining permission is mandatory. Also, recipients should have the option to opt out.
What happens if I violate these requirements?

Violating industry regulations may lead to the suspension of your SMS/MMS account. Restoring services would require discussions with our compliance department. Flagrant or repeated violations may result in termination of services without notice.

Are there any changes in SMS/MMS pricing?

Yes, carriers have introduced surcharges for different message types and directions. Additionally, Bridge users have a monthly allowance of 500 messages per paid extension per month across the account.

What does "implied consent" mean in the context of text messaging?

Implied consent means when someone gives you their number, it implies they consent to receive relevant information in response. This doesn't grant permission to text them any time after the initial conversation.

What are some examples of implied consent?

Examples include:

  • Displaying your phone number on your website for inquiries.
  • Asking individuals to text for more information on marketing content.
  • Including your phone number on invoices for further questions.
How is "express consent" different from "implied consent"?

Express consent means that the individual has explicitly agreed to receive text messages in the future. If the message is purely informational, this kind of consent is required.

How can I obtain express consent?

Methods include:

  • Asking the customer verbally about receiving information via text.
  • Requesting permission to follow up via text for unanswered queries.
  • Allowing opt-ins for text message updates on product or service status.
What is "express written consent" and when is it needed?

Express written consent is necessary for sending promotional text messages. It is a formal agreement, usually through checkboxes online, forms, or other tangible documentation.

How do I ensure compliance when sending promotional texts?

To stay compliant:

  • Use a clear checkbox on a form explaining what the individual is opting into.
  • Disclose during the sign-up process that they are opting in to receive texts.
What is Bridge's stance on customer privacy and compliance in text messaging?

We prioritize respecting your customers' privacy and adhering to industry regulations. By following the provided guidelines, we ensure that your text messaging efforts are both effective and compliant.

What are all of the charges?
  1. One time fee: $50 to register your company with campaign registry. 
  2. Monthly fee: $10 per campaign to maintain the registration.
  3. Usage based fee: $.008 per message that goes more than 10% over Bridge’s allotted 500 messages per paid extension per month.

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